AT&T Pebble Beach Pro-Am
A PGA TOUR Signature Event unlike any other, blending world-class competition, celebrity star power, and the unmistakable setting of Pebble Beach.
All work done through Golf Space Collective
Built for the feed.
Over the past three years, short-form video has been a key part of how I've helped tell the story of tournament week. As the PGA TOUR's content guidelines have evolved, we've taken advantage of expanded access to lean further into player-driven storytelling and inside-the-ropes content, while continuing to mix in fan engagement and cinematic visuals that showcase Pebble Beach itself.
The result is a mix of Reels that bring fans closer to the players, personalities and atmosphere of tournament week while showcasing a setting unlike any other.
The full picture.
Beyond individual Reels, the social strategy is built around capturing the complete rhythm of tournament week from competition and player personalities to celebrities, fans, partners, and the moments that can only happen at Pebble Beach.
Across three years, that approach has helped create a feed that feels as dynamic as the event itself, balancing real-time storytelling with content that showcases what makes the AT&T Pebble Beach Pro-Am unlike any other week on the PGA TOUR.
Three years. One iconic week.
AT&T Pebble Beach Pro-Am
2024–Present