2025 Senior PGA Championship
The oldest major in senior golf meets one of the game's most historic venues, with a fresh approach to telling its story for a new era.
All work done through Golf Space Collective
Honoring history. Creating for today.
The Senior PGA Championship brought together two pieces of golf history in 2025: the oldest major championship in senior golf and Congressional Country Club, one of the game's most storied venues.
The opportunity was to celebrate that history without being defined by it, bringing a fresh, social-first creative approach to a championship steeped in tradition.
A stage with a story of its own.
Congressional Country Club brought another layer of history to the week. The challenge was capturing not only the championship, but the character of a venue that has hosted some of the most significant moments in American golf.
Old meets new.
Tradition deserves fresh ideas.
Across tournament week, the social feed balanced the traditions of a historic championship with a more modern approach to storytelling — pairing competition coverage and the character of Congressional with creative, platform-first content designed to feel fresh in the feed.
The result was a social presence that respected the championship's history while finding new ways to bring it to life.
2025 Senior PGA Championship
Congressional Country Club
Bethesda, Maryland
